Creating nearly 10% of the world’s carbon footprint today and on track to make up 26% by 2050, the fashion industry is one of the worst contributors to climate change, emitting more emissions than the international aviation and shipping industries combined (Source: Ellen Macarthur Foundation). Not only is fashion one of the top 5 most polluting industries due to dirty, unregulated manufacturing, but 85% of the clothes we wear end up in landfills even though 95% could be reused or recycled (Source: Council for Textile Recycling, 2021).
We can all do better. We have to, as is often said, “there is no Planet B.”
As a brand, we are committed to reducing and offsetting 100% of our carbon emissions and we believe all brands should aim to become 0% net carbon neutral. Taking a circular fashion approach is a journey that we are very far from perfect on, but today, for us, starts as early as material selection at the design phase, which is why we’ve introduced upcycled and recycled materials into our design process and packaging and will continue to do so in years to come as our manufacturing capabilities expand. It’s our goal is to maintain 0% net carbon emissions through measuring, striving to reduce, and ensuring the offsetting of 100% of our carbon emissions from the start of our supply chain all the way to our customers’ doorsteps. As our early sustainability efforts, we have:
- Removed more than 50kg of carbon from the atmosphere
- Provided carbon-neutral shipping on all of our orders
To verify our efforts and provide much needed credibility, we have partnered with Shopify Carbon Neutral 3rd Party - Planet. Every month, Planet tracks the total emissions generated by our shipped orders.
For every order we receive, a formula is used to calculate the estimated shipping emissions. Based on those estimates, a portion of our revenue goes to carbon removal companies that have been vetted by scientists from Carbon Direct. Those companies use that money to remove however much carbon our shipments created. Any extra funds go toward the further development of carbon removal technologies.
We’re passionate about providing public-facing data and 3rd party verification for all of our social and environmental practices because we believe that level of transparency is critical to the sustainability movement and garnering ongoing trust between brands and consumers.