"We create evocative, everlasting designs that are as luxurious as they are effortless. Less is always more, quality is never compromised, sustainability is always on our minds."

Our Story

ANJUM KHAN is an accessible ready-to-wear sustainable brand focusing on high-quality wardrobe essentials tailored to the modern woman. 

Graduated in women's fashion design from Istituto Marangoni, Milan, Anjum Khan envisaged a fashion possibility in 2018, to fuse serenity with valiance, in clothing. The eponymous brand was launched in 2022, alongside Co-founder Shehnaz Khan to introduce this vision to a global scale. Anjum Khan was thus created with the business and management acumen of Shehnaz and the creative competencies of Anjum. 

Anjum Khan carries forward its signature style of sports & elegance, whilst also keeping the detailing indulges, from sportif to delicate feminine construction offering a sophisticated solution to every women's on-the-go lifestyle. Our designs are crafted from the proprietary textiles for exceptional comfort, often recycled and made in a way that is better for the planet. As a brand, we aim to bring the flair of empowerment, symbolic to the women of now, to the comfort of their clothing.

From the Founder

"As a brand, we're committed to create the change we want to see in the world, by providing them with clothing that is not only fashionable but also durable and timeless, transcending fleet fashion trends. We are motivated by the belief that feeling confident and comfortable in your own skin can leave a positive impact on your life, allowing you to pursue your goals and live life to the fullest. We are committed to make the most of every moment, no matter how big or small, by providing every woman with versatile and functional clothing options."

~ Anjum Khan

A Wardrobe for a more abundant life

We visualize introducing womenswear that is simplistic and ready-to-wear yet adaptable, luxurious, sensual, all at the same time. Our attention to detail and quality never misses the mark. We use considered, optimized design to create pieces that can be worn different ways, for different activities, on repeat. We believe that better design solves problems—and these solutions gift you freedom and joy. 

Our brand sources the noblest yarns and materials from the finest suppliers across the world to accommodate Anjum Khan's high standards. We aim to be a designer brand that creates and deliver's products which remain true to our value while confirming absolute commitment to quality and authenticity. We are further committed to evolving into a luxury fashion brand rooted in India, with global width and a commitment to sustainability by closing the loop on our resource use.  

You can read more about our philosophy, our suppliers and our fabrics. This is just the start. There’s a lot more to do—we’re working on more material innovations and impact initiatives.